INTRODUCING THE ZIPPO RULE     ( 1962 )
The interesting detail about these two ZIPPO rules is
that the left one has a red outlined text frame
and the right one has a white outlined text frame 
although these were both produced the same year.

INTRODUCING THE NEW ZIPPO POCKET KNIFE     ( 1964 )
scroll down for details

Similar to the two ZIPPO rules above these two pocket knives show some difference too:
the left one has a black outlined text frame and the right one has a red outlined text frame.
INTRODUCING THE NEW
ZIPPO
POCKET KNIFE
THE NEW SALES AID BY ZIPPO  -  THE GOLF BALL     ( 1965 )

INTRODUCING THE NEW ZIPPO GREENSKEEPER     ( 1969 )
INTRODUCING THE NEW
ZIPPO
GREENSKEEPER

THE SALES PROMOTION     ( 1969 )     ORIGINAL
ZIPPO
The Sales Promotion Way To Sell & Thank Your Customers & Prospects....
III  ZIPPO  II brushed chrome

THE SALES PROMOTION     ( 1996 )     REMAKE
ZIPPO
The Sales Promotion
Way To Sell & Thank
Your Customers &
Prospects....
1970
F  ZIPPO  XII brushed chrome

INTRODUCING THE NEW ZIPPO MONEY-CLIP KNIFE     ( 1971 )
INTRODUCING
THE NEW
ZIPPO
MONEY-CLIP KNIFE

THE NEW ZIPPO ZIP-A-PART KEY CHAIN     ( 1971 )
introducing
the new
Zippo
Zip-a-part
Key Chain

THE NEW ZIPPO KEY HOLDER     ( 1973 )
THE NEW 
ZIPPO
KEY
HOLDER

THE  NEW  ZIPPO  MAGNIFIER      ( 1976 )
ZIPPO
ZIPPO
MAGNIFIER  -  makes it BIG!