of the penny key tag came from Norm Snyder, manufacturer of
displays in the 1960s. Snyder
coined the now ubiquitous Zippo catch phrase
cent never spent to repair a Zippo lighter"
manufacturing the penny key tags to symbolize our lifetime
Director Jack McCutcheon and Mr. Blaisdell were huge fans of the
tradition, which serves as a reminder of Blaisdell's dedication
to his product,
today with 75,000 tags made and distributed in 2003.